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Analysis of training program in the Czech snowboardcross representation
Řehák, Tomáš ; Gnad, Tomáš (advisor) ; Vomáčko, Ladislav (referee)
Title: Analysis of training program in the Czech snowboardcross representation Objectives: The main objective of this thesis is to describe an annual training cycle of the Czech snowboardcross representation. Sub-objective is to analyze the individual periods of characteristic sport's preparation. Methods: In our work we used the method of involved observation, analysis, survey, interview with the instructions and informal interview. During the observation of competitor's behavior in their training units we used the method of involved observation. In the parsing of each training cycle we applicated the method of analysis. To supplement the data and to clarify the interpretation obtained by involved observation we used the method of the survey and informal interview. Results: We've found, that trainers and implamation team use for divide snowboardcross praparation nine parts of specific period. In a "dry", summer praparation they focused on developing of all physical abilities and during the preparation on snow, they focus on specific skills training, which is needed to show the maximum performance, technical and psychological praperation. Keywords: Snowboarding, snowboardcross, sports training, Czech representation
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The role of information centre in marketing a place on an example of agency CzechTourism
Čermák, Petr ; Johnova, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis "The role of information centre in marketing a place on an example of agency CzechTourism" deals with the role of information centre and marketing in the area of tourism on an example of government organization CzechTourism. This thesis describes different functions of the agency, especially its marketing action in area of Czech Republic propagation, as a destination of tourism interest. Basic information about marketing in tourism area will be shown in the introduction. That is followed by Czech Authority of CzechTourism, which contains basic information about agency, agency-used communication form included, marketing concept, marketing strategy, swot analysis of destination, and other forms of CzechTourism marketing. Representation of CzechTourism abroad will be presented in conclusion, together with results of my personal research, which deals with questions about organization actions.
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Communication activities of Czech Tourism agency for increasing incoming tourism
Skalník, Jan ; Dolanská, Nora (advisor) ; Strielkowski, Wadim (referee)
The bachelor thesis "Communication activities of CzechTourism agency for increasing incoming tourism" describes the current situation of an incoming tourism to the Czech Republic and promotion of the destination abroad in 2013 focused on the most important source markets, namely Germany and Russia. Major emphasis is placed on the project "Land of stories" and rebranding, which CzechTourism came through in 2012. On the example of the Czech Republic, I will describe some specifics of destination marketing, which is undergoing a rapid development. The goal of this thesis is to evaluate the success of marketing strategies and effectiveness of marketing campaigns. The first part deals with the theory which emphasizes the importance of marketing for tourism. This is followed by a description of Czech Tourist Authority and situational analysis which deals with the role of the Czech Republic in the tourism market, the SWOT analysis and characterization of chosen key markets. The next parts describe the specific activities and campaigns through which the Czech Republic is presented on the individual markets. The end of the thesis includes a summary of the research and my final conclusions.
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Analysis of training program in the Czech snowboardcross representation
Řehák, Tomáš ; Gnad, Tomáš (advisor) ; Vomáčko, Ladislav (referee)
Title: Analysis of training program in the Czech snowboardcross representation Objectives: The main objective of this thesis is to describe an annual training cycle of the Czech snowboardcross representation. Sub-objective is to analyze the individual periods of characteristic sport's preparation. Methods: In our work we used the method of involved observation, analysis, survey, interview with the instructions and informal interview. During the observation of competitor's behavior in their training units we used the method of involved observation. In the parsing of each training cycle we applicated the method of analysis. To supplement the data and to clarify the interpretation obtained by involved observation we used the method of the survey and informal interview. Results: We've found, that trainers and implamation team use for divide snowboardcross praparation nine parts of specific period. In a "dry", summer praparation they focused on developing of all physical abilities and during the preparation on snow, they focus on specific skills training, which is needed to show the maximum performance, technical and psychological praperation. Keywords: Snowboarding, snowboardcross, sports training, Czech representation
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